88 Poker Machines
47 McIntyre Road Sunshine 3020 Tel: 9364 9044
City of Brimbank.
Hotel Web Site
Licensed to Tattersall's.
2006 VCGR Community Benefit Statement
2005 VCGR Community Benefit Statement
VCGR determination January 2004 - application to decrease pokies by 10 granted
Venue not associated nor operated by Woolworths - see comments below. It is associated with Bruce Mathieson and other officers of ALH.

Pokie Loss History
2005/06 pokie losses were $12,935,693 at $146,997 per pokie
2006/07 pokie losses were $14,591,651 at $165,814 per pokie
2007/08 pokie losses were $15,756,491 at $179,051 per pokie
2008/09 pokie losses were $16,016,129 at $182,001 per pokie

27 March 2008 Inspection Notes:

'Cannot Win' talker signs
Every sign is placed so as not to be visible when looking into the video play face. Where there is a curved top box, the sign is placed on the lower box so that the bottom edge is above the animated reel area. Except for three pokies, where the top box has straight sides, the sign is placed on the top box.

Visibility of ATM from Gaming Room
Yes. Gamblers at pokies #9-15 can see it. There is also a sign in the gaming room pointing to its location. There is another sign informing gamblers that there is another ATM in the entrance to the TAB and bar.

Distance of ATM from nearest pokie
6 paces

Visible posting of availability of Self-Exclusion facility
None

Number of Player Information Posters
8. 1 poster was semi obscured by a pokie. 2 were in a corner.

Eating in Gaming Room
Yes. There is a back lighted box sign above the bar promoting a menu that was available all day. There was promotion for "A new seniors menu for $11.95". Sports bar a la carte menu also observed.

Coffee / Tea service in Gaming Room
Yes

Visibility from Bistro Area
A dining area was next to the pokies area divided by a wooden divider about 1.5 metres tall. Gaming area both visible and audible.

Kid's Play Area
No. The Shrek 3 show was being promoted. Venue entrance is between the TAB and the gaming room.

Do not leave children in vehicle signs/notices
5 in car park on poles at good level.

General Comments
Ross Blair-Holt is the nominee for these premises who is noted in other VGCR returns as the Chief Operating Officer of nearly all Woolworths' associated companies.
In this instance, the venue operator is Westend Market Hotel Pty. Ltd. Search of the records of the VGCR does not disclose interests associated with Woolworths although it does disclose association with Mr. Blair-Holt and Bruce Mathieson, the joint venture associate of Woolworths in ALH and other entities.
This venue has been included in PokeyWatch.org because of this association.
Mr. Mathieson is also mentioned in the statement of Mr. Luscombe.
Roulette game installed with $2 minimum bet. This game plays slower than pokies. Did not record observation of any Cannot Win signs.
The City of Brimbank have published a document called "Gambling Policy and Action Plan 2006-2009" which you can read here.

6 August 2008 Inspection Notes:

'Cannot Win' talker signs
Every sign is placed so as not to be visible when looking into the video play face. Signs on pokies 9, 10, 14, 15, 22, 24, 54-56, 61, 63, 64, 77, 60, 84-88 were placed on the top box.

Visibility of ATM from Gaming Room
Yes. Gamblers at pokies #9-15 can see it.

Distance of ATM from nearest pokie
6 paces

Visible posting of availability of Self-Exclusion facility
None

Number of Player Information Posters
7. 4 posters were grouped in an area off to the side of the pokies room.

Posters in Gaming Room that promote non-gambling activities available in the venue?
About half were for non-gambling activities being other events at the venue. One of the digital posters atop a bank of pokies promoted other events as well.TAB terminals were located in the pokie room in addition to the nearby TAB.

Eating in Gaming Room
Sign in the main lounge which is also the entrance to the entertainment room promoted that "Gaming Room Open to 6AM - Cafe and Coffee available".

General Comments
A corporate search of Westend Market Pty. Ltd. is attached to this page and can be downloaded by clicking the attachment link below. It should be noted that the registered address of this company is the same as the ALH Group.
The bottom of the road sign with its overly large promotion of "Pokies" has been blacked out. It is possible that this sign did not comply with legal advertising requirements.

10 November 2009 Inspection Notes:

Regulation 17 player information talker signs
26 of the pokies had the sign affixed to the top box. #73 had no sign at all.

Location of ATM
Has been moved. ATMs are not to be located in the gaming room. Despite this sign, the ATM is located in the hallway between the pokie room and the TAB.

Distance from ATM to nearest pokie
9 paces. ALH graphic on the ATM.

Visible posting of availability of Self-Exclusion facility
None.

Number of Player Information Posters
10

Coffee / Tea in gaming area
Sign in pokie room entrance promotes complimentary tea/coffee.

Visibility from Bistro Area
More like a lounge but total exposure to sights and sounds.

Clocks on wall
None.

Gambler's Help Notice/Cards in Toilet
2 x posters. 2 x card holders on 1 poster.

Posters in gaming room
3 x Club KENO, 2 x Ttts Pokies (More games, More Jackpots), 6 x Westend either generic or promoting meals, 2 x members, Tatts contest for a Mazda Neo, 3 x pokies, 1 x jackpots.

PID Observations
#55 5¢ Geisha. RTP 89.20 Jackpot .90 - 8.7 games per win
2¢ Geisha. RTP 87.87 No Jackpot - 8.7 games per win
If one clicks on the Responsible service of alcohol policy link on this venue's web site, the page to the right appears complete with nonsense language. The same language appears when clicking on the privacy policy link.